Imagine a holiday that’s essentially a mash-up of a huge street party, food and flea market, and festival all in one- and throw a whole lot of orange on top. This will give you some idea of what the King’s Day celebration in Amsterdam is like.
KLM and Heineken partnered up to give 10 lucky American winners the chance to have the ultimate Orange experience in Amsterdam. The competition began right on Amsterdam Avenue in NYC, where they set up a mini-replica of King’s Day. Then, they pulled aside passers-by to ask them a series of dance related questions. Those who answered correctly were surprised with the chance to meet at JFK airport on April 25 for a mystery excursion.
The winners were then told they were going straight to Amsterdam to experience the fun and festivities of King’s Day firsthand! No sooner had they boarded the plane and enjoyed the hop over the ocean, than they were escorted onto an orange bus straight to the Heineken Brewery. After some beer tasting, they hopped into boats to immerse in the celebration first on a cruise through Amsterdam’s gorgeous canals. To really get the party started, they were joined by DJ Armin van Buuren for a private performance. At this point, they were itching to get covered in orange and party it up with the Dutch for this massive holiday. These lucky winners had the chance to experience King’s Day thanks to KLM and Heineken, and had an experience they will never forget.
Check out the Orange Experience video below: