VoucherCodesPro.co.uk, a UK based money saving website, has released information on spending habits of online shoppers. The research reveals a huge surge and growth in the online market, showing people spend around £1,031 per year. Additionally, it revealed that while men and women have different preferences in terms of what to shop for, they do exhibit the same type of behaviour.

A UK based money saving website, VoucherCodesPro.co.uk has performed a piece of research on how the general public in the UK spends their money online. The research looked at the value of the current online market, as well as the growth and potential it presented. Additionally, it looked at how people behave and change their behaviour when they do shop online.

The research revealed various key pieces of information. This includes the fact that many people shop online because they do not have the time to shop elsewhere, but also because they simply dislike shopping. Secondly, using the internet is seen as a way to save money through voucher codes and online deals, something that came as welcome news to www.VoucherCodesPro.co.uk, who are one of the UK’s biggest online discount websites.


Some very interesting results were revealed in this study, including:

  • 55% of all people online will first compare the market and look at what products are, again using the internet, before they shop. Indeed, even if they were to shop in store, they would first look online. To do this, they mainly look for online reviews, although more and more now also search specifically for discount codes and online vouchers.

  • Online shopping is highly convenient and therefore mainly used by small families. Additionally, it was found that women shopped more online than men. The results were different however, for portable electronics, home electronics and online gaming, which is a market dominated by male consumers.

  • Online shopping has grown by around 17.6% per year. At present, it is valued at around £58.6 billion. Ofcom, the nation’s communications regulator, corroborated this by estimated every person spent £1,031 online per year.

  • Around 66% of consumers buy online once a month, or once every other month. The vast majority of online shoppers are aged between 25 and 44 and many are families with young children.

  • A huge surge is seen in online shopping over the Christmas period. Indeed, even 20% of people who say they rarely to never shop online will turn to the internet over the festive season.

  • 27% of consumers say they hate shopping and therefore have welcomed the internet into their lifestyles. Of these, 77% say that they also believe they can save money by shopping online. Most of these people have children. Interestingly, while men are notorious for their hatred of shopping, the male to female ratio in the 27% was almost 50/50.

“We can clearly see that people lead busy lifestyles nowadays”, says a spokesperson forVoucherCodesPro.co.uk. “People choose to go online because they have to juggle jobs and families and simply do not have the time to go out on regular shopping trips anymore. We also see that people believe the internet to be a place to find information on products they are interested in, allowing them to avoid pushy salesmen, and they use it because there are many online vouchers and discounts available online as well.”

“We were particularly interested in seeing the difference between men and women, but it seems that they are motivated by very similar factors. While men are more represented in certain categories of shopping, women are more represented in others. What matters is that they both compare the market and try to find discounts online.”